Sunday, January 20, 2019

Coming Out of the Hamster Wheel Alive


I was really furious to miss the train. The next one was at 5:00 am, 6 hours from then. Only if I knew that it was the last train for the day, I wouldn’t have taken the children to the park.
---------------Actually it was Momina who adamantly insisted on taking the ride that wasted our 20 minutes in the queue. She can be really difficult at times. Sofia really needs to fix Momina’s stubborn attitude or else Ahsan will also do what he sees his elder sister doing. Parenting is not easy. Children need to learn to be more cooperative with us. I never put extra burden on Sofia, I never expected her to cook three-course meals for me every day, even stopped her from working so she can only focus at home-making and raising children. If she can’t even do that right then I don’t know what else to expect from her--------------------
While I was lost in my thoughts, with the frown on my forehead and anger in my eyes, an 80 years old man sitting beside me on the bench got concerned and asked if everything was alright. “Yeah all okay”, I tried to cut it short, I was definitely not in the mood to have a chit chat with a stranger.
He might have followed me running around in bafflement and paying visits to the information desk more than twice.  “Seems like it was a very important one that you missed” he asked, hoping to engage me into a longer conversation.
“Yes” was my impulsive answer, but not satisfactory enough in response to his stupid question, so I decided to be more aggressive, “Obviously! All trains are important. Everyone catches train for a reason and that reason is important to them whatsoever.” He kept looking at me with interest. “Do you know of anyone who is happy to miss a train?” I added with a bit of sarcasm in my tone.  
He was quick enough to respond back “Yes, certainly I do.” Quite irritated by this fellow I glanced at him and mockingly replied, “That must be you.” “Heh – Oh yes, I’m very happy to miss my train” he chuckled, without taking any offense.
It took me a few seconds to cool down after the short conversation. I think I vent all out on the poor old fellow. I wondered how long he would keep sitting here in the cold as my eyes literally scanned the layers of his warm clothes and French beret. His big round spectacles hid his dark eyes and the woolen muffler was wrapped around his face that I could barely see. “How did you miss your train?” I asked out of curiosity. “Me? Because you missed yours” he replied with a shine in his eyes. ‘Whatever that means,’ I thought to myself. Not bothering to ask for an explanation I got up to get tea for myself.
The old man was looking at his wrist watch when I came back with two cups of tea and offered one to him. Surprised by my gesture, he thanked me and started sipping his tea. “So how long do you have to wait for your next train?” I asked genuinely. “Not too long. I’m fine with the wait” he replied glancing at his watch. “I have a long wait for mine” I told him. “I live far from here so I have decided to stay here until the next one comes. Also, I cannot afford to miss the train again” I continued. He kept listening to me with interest while I found myself comfortable flowing into a candid conversation with him. “I have a really important meeting to attend tomorrow morning. I have been working on this deal for months and tomorrow it is getting finalized. It is going to benefit me a lot” I started explaining more, “I have invested so much to achieve something like this in life. That’s why I got a bit angry when I missed the train.”
“I do understand, I do” he nodded while enjoying his tea. “I always plan everything well in advance, I’m always good with my calculations, but earlier today my children were being really stubborn. There is an amusement park newly opened in the city and they really wanted me to take them there before I leave. Actually no not newly opened, it has been about 10 months now but I had been extremely busy with my work ever since. I’m mostly away on the weekdays working from different locations, traveling for meetings and for weekends I just want to rest and prepare myself for the next week.” Without even realizing, I got comfortable in the company of this man. I didn’t understand why but it felt like I wanted to justify myself to him. I was justifying myself as if I was guilty of missing the train, being upset at him and not taking the children to the park ever before, “I have given all the authority to my wife to handle house chores and children in her own way. I don’t like to interfere. But sometimes she wants to depend on me for things she can easily manage on her own. She has even made our children difficult to deal with. I told her many times to take them out even if I’m not around or if I’m too tired to join them.”
The man kept listening to my ranting with patience. It seemed like he understood and could relate to each and every bit of what I said. I effortlessly continued narrating the struggles of my life and when I finished, he just had two questions to ask, “What do you mean when you say this deal will benefit you a lot? And what have you been investing in it?” I took a break for a moment to validate the answer in my head and responded back, “Financially, It is going to financially benefit me a lot. And yeah I invested a lot of energy, strength, health and time into it. I lost a lot of precious moments – at least that’s what the world calls them (hah), but only to buy something that will hopefully be more precious for my family and I, financial security, luxuries and comforts of life.” I was eager to measure his reaction but didn’t get any from his side. For some strange reason, I found myself beginning to care and feeling nervous about the old man’s judgment on my life and my choices.
Finally after an awkward pause, he started to speak, “I spent my youth focusing too much on controlling things that were in my hand and worrying about the ones that weren’t. There was a set pattern in my mind, very straight, very secure, to-the-point and I never learnt to deviate from it, not even for a moment to enjoy some silence. I was born to follow this pattern on repeat, every single day of my life. I strongly believed that I cannot afford to allow things to flow in naturally, grow naturally. I cannot allow my heart to go its way ever because in the end it doesn’t guarantee me safety. I was told that good luck comes to those who take chances but I never took chances in my life. I was married to the lady who always supported me, sacrificed her dreams to fulfill mine – the dreams that I once called ours. I was so involved in running after my goals that I didn’t realize I was strangling my wife and my children with me. As I ran faster, I crushed them under my own feet. Nonetheless, by my mid 40s I achieved almost everything I set as a goal for myself. I owned a small business that only grew bigger. My wife and children were very happy for me. I felt honored and accomplished as if I truly completed my responsibility towards my family. Just after a year, my wife was diagnosed with the advanced stage of cancer. I got the best medical treatment done for her and even though I could afford more, God never gave me a chance to. My children, who were too attached with their mother, suffered in many ways. My daughter went into depression and as much as I tried to be close to her I realized that I don’t even know her well. Her married life was also on the rocks during that time. I took some time off and dedicated myself to my children who couldn’t treat me more than just an outsider. It was quite upsetting to discover the bitterness of a rather weak bond that I shared with my children. I tried too hard to be around them and to care for them but with my son it always resulted in resistance. He hated me for even trying to be close to them. My daughter lost all her hopes after her marriage failed. That was the first time when it hit me that it’s all over. I failed miserably. The despair started spreading on me. Everything I struggled hard to get fell apart in front of my eyes. I missed my wife so much. I wish she was there to take care of everything like she always did, while I could turn a blind eye towards it.” As he took a pause, he found me lost deep into his story, “Well you know what the sad part is?” he continued, “I achieved everything I wished for but I still feel hollow. The real failure is to find out that your achievements could never fill in this emptiness. So why feel proud of these achievements? What for?
I miss my wife every day. She knew I had to catch a flight that afternoon so on our 10th Anniversary, she told me that she prepared something special for breakfast. It was a surprise for me. But before I could bring myself to the dining table, I got a call from work and left the house in a rush. I often wonder what she must have cooked that day. I never even bothered to ask her, never even apologized, expecting her to understand. She never spoke about it either.
I vaguely remember her once talking to my colleague’s wife about her previous job with such joy and pride. I remember her sharing her work stories with me but I never paid attention and often dozed off too after long day at work. I often wonder what those stories were.
I look at the pictures of my children my wife took at their school functions. I don’t remember anything about them as I mostly skipped their functions. I totally relied on my wife to take them out and even when they forced me to join them I used to stay irritated the whole time.”
I was listening to him without blinking my eyes, trying hard to make peace with some uncanny connections that caused numbness in my body.
“Well there is something that I do remember” he added as his voice filled with delight “She used to refer to some movie she loved and believed that missing the last train and ending up spending the whole night waiting for the next one would actually be very adventurous” he laughed and then continued, “God took her back so early, that’s His will, but I regret not making enough memories with her to cherish for the rest of my life.
It is important to chase your goals, whatever they may be, but you should never stop living and loving things that are irreparable and irreplaceable. Make sure you are not dead from inside by the time you achieve what you strove for. The idea is to come out of the hamster wheel alive.”
The old man’s story shook me to the core. I was flabbergasted by the effect it had on me and I couldn’t understand why. While I was still trying hard to gather myself and come out of the spell I was under, he got up, looked at the time in his watch, feeling much content he said, “Time for me to take a leave my friend. Your train is coming within the next 10 minutes. It was a pleasure meeting you.” Unable to find the right words to bid a farewell, I kept staring at him in bewilderment while he disappeared into the dark shadow. It felt like I was not in my senses.
Just as soon as his shadow floated out of my sight, I realized I saw something dropping out of his pocket when he got up. I walked closer to it and bent down to pick it up from the floor. What I saw next blew me away. It was a pale white handkerchief with ‘Khalid’ embroidered on it with Red silk thread. My heart started drumming a frightful tune and drops of perspiration gleamed on my forehead. It was my handkerchief my mother embroidered my name on it. It was mine…just looked a bit old.
I was surrounded by the scattered pieces of unsolved and mysterious puzzle, feeling nauseous and my stomach churning in pain, when I finally spotted the last piece of the puzzle – Wait! I looked at the time; it was 4:51am. How does he know that my train was coming at 5 am? I never told him…



Wednesday, July 2, 2014

A War I fight Every Day

There is a constant war I fight everyday,
which is not with the world; but within,
I watched the sun rise and people shine,
the night so pleasant, the day so fine,
All seemed untouched from grief and worry,
away from the sins and in their glory,
The evils and bad inside of me,
is now all what I can see,
I wonder if I'm a bad person,
or my suppressed thoughts provoking me,
I don't want to hate myself, I don't want to feel ashamed,
from the imprisonment of vengeance, I urge to set myself free,
I wonder why it gets hard to choose,
Out of what is right and what tempts more,
I wonder how I get so audacious, yet I'm all afraid to lose,
Will try speaking to myself one day,
Will try fixing what is wrong,
Will try restoring my fortitude,
and I know I might take long,
Till then I guess, I am all set to begin,
As there is a constant war I fight everyday,
which is not with the world; but within

You are the one.. I never had‏

I don't know where I found you from,
I don't know what I liked;
I let you in my thoughts,
I let you in my mind.
And all of a sudden you became the most important person,
to share my every little achievement with,
to be the bravest in front of,
to be the happiest with.
I always keep it to myself,
as that's how I want it to be;
To me these thoughts belong to,
In my world I let you spree.
Do I want you to know all this? I doubt,
I fear... what if you pull yourself out,
What if you take away what's mine,
Along with your thoughts, where my heart resides.
I rather not have you.. but can never let you go of my mind,
As it is not you who I own, but your feel.. the sensation that you have left behind.
My world of imagination revolves around you,
And it is dearest to me;
I know it would not be disappointing,
As much as you could be.
Your ignorance towards my fantasies, 
And towards all my secret wishes,
Will never put me down, has never made me feel bad,
You are not obliged, you are not, I understand,


In fact, you are just the one.. I never had.

Stockholm Struck

So lucky I have been! Such an unforgettable and beautiful time I spent here across the sea, on these wide streets, travelling all the way all alone, sitting at the roadside watching the life..away from everything I had been experiencing in my routine and most of all spending the greatest time ever with tone! How can I express that every single detail about this whole journey has been so near to my heart and so amazing that I can think about all those moments and be happy for days! I will miss Stockholm every morning, afternoon, evening and night.  =,(

                                                (View from my window)

And here I go.. to Milano

Day 1: (Tuesday, July 3, 2012) Feels homesick L

Day 2: (Wednesday, July 4, 2012) Day started with a decent breakfast and a search of Vodaphone ricarica i.e. recharge. Got it from the 4th shop I visited. Hopefully I wouldnt have to recharge in my 7 days trip again. Made an old lady from a small laundry shop understand that I want to get 2 shirts ironed RIGHT NOW! was biggy! Did 2013 Men Collection buying at Dolce & Gabbana's head office/ showroom. Amazing!


Day 3: (Thursday, July 5, 2012) Loads of travelling! Meeting 1 to meeting 2 and then straight to Bottega Veneta buying! Spent 60 euros on taxi today. Came back to the room, took a shower and walked all the way to Duomo (cool place :p) discovered new routes. I know more about Italy now.


Day 4: (Friday, July 6, 2012) 2 Buyings 1 meeting! Tired! No energy to go out for a walk. Went to the neighbourhood cafe in rain. Enjoyed watching locals having fun.


Day 5: (Saturday, July 7, 2012) No work today! Walked to Piazza Cavour Park, Duomo (Cathedral in Milan), Vittorio Emanuele, and Castello Sforzesco!  5 down 3 to go.


Day 6: (Sunday, July 8, 2012) Went to Lecco! Had fun.



Day 7: (Monday, July 9, 2012) Saldi Saldi Saldi - means Sale everywhere! but Milan is too expensive!

Quickly wrapped up my last two meetings! It’s all done now. Had Italian Gelato, went to Navigli with a friend, travelled on tram for the first time and had yummy pasta in a local restaurant! Thank you so much Alla! Had a great time.



Day 8: (Tuesday, July 10, 2012) Made the best of the last day. Went to La Scala Museum, inside Duomo church, its roof top and Pinacoteca Di Brera Famous Art Gallery and academy alllllll by myself! I feel proud of myself.



The first day in Milan was horrible! I can't believe I am saying this but I am really going to miss this place =,) spinned 3 times on the bull in Vittorio Emanuele yesterday (google it). Wish to come back again! Caio Caio Milan.

Thursday, March 17, 2011

Olpers vs. Milkpak

As I turn on the TV and tune into Pakistani channels these days, practically after every few minutes I see Olpers commercial, with Milkpak commercial following it. Then again Olpers; again Milkpak and this sequence run for almost 3 minutes.  From this back to back advertisement crossfire of two top brands of Pakistani milk industry I sense a new deadly competition coming up between them.  One needs a lot of potential do get into this kind of wars and in my opinion both of them, being equally well, are giving a hard time to each other.
Has anyone thought what made them get engaged in such an activity? What do they want out of it? That is obvious, more customers, greater market share.  But doesn’t Milkpak already have the largest market share, with Olpers getting closer to it with an outstanding progress within last 4 years. Besides, any type of marketing move ultimately affects the share, either adversely or favorably.
 An ideal advertisement is meant to fascinate the targeted consumer and convince him in the most amazing way to buy the product- is the general perception of the ideal advertisement. However, the companies and the brands frequently use this tool and each time for a different purpose. Educating the customers about a new feature of the brand, teaching them a new way of using it, or familiarizing them with a new situation in which they can use it, are a few of the reasons why ad campaigns or TV commercials are run.
In Oplers vs. Milkpak case, it looks more of a trust building exercise in which the brands are trying to once again connect with the consumers as strongly as they can. It is neither about the added feature nor about the new direction of using milk. The theme of both the recent commercials is quite similar; bringing family values to the top, depicting strength and unity, showing family bonds and giving life to every occasion whether it is a hiking trip or a birthday celebration.
According to a research for the Brand Audit of Olpers done by the students of Fast Business School  -NUCES Lahore (March 2011), people recall Olpers TV commercial the most over other competing brands in the market. This proves that Olpers has actually been successful in positioning itself smoothly into the market and building a clear perception. Where on one side there is Olpers trying to pull the viewers towards itself, Milkpak on the other side is managing the best to keep its position up. It is like both of the brands are having a race on a single track and none of them is willing to give up on anything.
If the trends remain the same for a couple of years, there is a possibility that both of these brand come neck to neck in terms of market share, sweeping other brands away from the race. But then you never know, a rival can be born anytime to lit the fire all over again.  

Saturday, January 22, 2011

Retail Magnetism

Everyone has an intimate love and a veiled urge for shopping; which, if never forced to wake up, would remain as a cloudy vision of a day dream and one would never be able to gather enough perspective to apprehend the satisfaction one can have by grasping the crackling new bags. The feeling of gazing at the sparkling items and magical goods makes one realize how desperate one was to shop.

Here I would like to introduce a concept of Magnetism. Magnetism is a profound connection of a store with its precious customers. There are multiple ways to create it, to gain a bunch of valuable and constructive customers. It can be generated in their minds, enhanced and kept consistent through out the life of the store.

A retailer has to make sure that people who check into the stores are really the ones that need to be targeted. While spreading the spell of magnetism, the customers have to be sifted according to the retail strategy of the store and entertained at a level commensurate with their priority. A true retailer cannot afford to let unhappy faces out of the store and that is what all his efforts revolve around. Keeping a decent range and hitting the price and quality combination at its best would help a store stand out in myriad competitors. The rest depends upon the ambiance, which has the power to disappoint a customer. Not making the store window beautiful BUT letting it portray what the store is all about and making it as intriguing as possible for everyone who sees it, is one of the features of magnetism creation by ambiance. A window is just like a movie review, possessing the potential ability to grasp the interest of the shoppers till they end up making a purchase. The store should be capable enough to depict its true self in each and every tiny element that it carries. The complete appearance of the store - including the temperature, color theme, assortment, design, store bags etc - add bliss to the whole shopping experience. Last but not least a well-matched, dynamic and welcoming storekeeper is just like a cherry on the top!