Retail Magnetism

Everyone has an intimate love and a veiled urge for shopping; which, if never forced to wake up, would remain as a cloudy vision of a day dream and one would never be able to gather enough perspective to apprehend the satisfaction one can have by grasping the crackling new bags. The feeling of gazing at the sparkling items and magical goods makes one realize how desperate one was to shop.

Here I would like to introduce a concept of Magnetism. Magnetism is a profound connection of a store with its precious customers. There are multiple ways to create it, to gain a bunch of valuable and constructive customers. It can be generated in their minds, enhanced and kept consistent through out the life of the store.

A retailer has to make sure that people who check into the stores are really the ones that need to be targeted. While spreading the spell of magnetism, the customers have to be sifted according to the retail strategy of the store and entertained at a level commensurate with their priority. A true retailer cannot afford to let unhappy faces out of the store and that is what all his efforts revolve around. Keeping a decent range and hitting the price and quality combination at its best would help a store stand out in myriad competitors. The rest depends upon the ambiance, which has the power to disappoint a customer. Not making the store window beautiful BUT letting it portray what the store is all about and making it as intriguing as possible for everyone who sees it, is one of the features of magnetism creation by ambiance. A window is just like a movie review, possessing the potential ability to grasp the interest of the shoppers till they end up making a purchase. The store should be capable enough to depict its true self in each and every tiny element that it carries. The complete appearance of the store - including the temperature, color theme, assortment, design, store bags etc - add bliss to the whole shopping experience. Last but not least a well-matched, dynamic and welcoming storekeeper is just like a cherry on the top!